I’m not particularly interested and haven’t really worn on since 1999, but if I were to get a nice one it would probably be an RGM or Tag Heuer, which is self-explanatory for bike dorks. Festina might also be an “interesting” option. Although I’d be even less likely to get one, Patek Philippe’s New York Tines advertising has affected my impression of the brand. I couldn’t do Rolex because it’s too cliche and Bulova has never impressed me. I don’t think I’d hate money enough to ever get any of these since I wouldn’t wear it and they make no sense for me since BLE they are expensive and wouldn’t bring me any joy.